Proud Partner in Public Relations
Sarah Maiellano thinks like a journalist. It’s what makes her a thorough, thoughtful, and well-connected Public Relations consultant. For the last 15 years, she’s served non-profits, cultural institutions, and businesses in a variety of roles – from communications director to PR consultant to content writer.
Today’s PR is both an art and a science. Broad Street Communications clients rave about Sarah’s sense of urgency, entrepreneurial spirit, organizational skills, and clear writing. An avid media consumer, she stays close to the ever-changing news cycle in order to keep her clients newsworthy.
Throughout her career, Sarah has generated 3,000 news stories about her clients!
Who’s Next: Communications Billy Penn, 2017
PRSA Pepperpot Award 2020
“Quite simply, her work was superb -- creative, thoughtful, and efficient. Plus, she was a wonderfully collegial addition to our team. We will continue to work with her every chance we get.”
— Rick Fitzgerald, Chief Advancement Officer, The Mütter Museum | The College of Physicians of Philadelphia
Case Studies
Opening a Landmark Museum Exhibition
Client: The Mütter Museum
Goal: Generate local and national attention for the Mütter Museum’s biggest, most ambitious exhibition ever.
Results: More than 10 million media impressions through 50+ stories – including coverage in the Associated Press, Washington Post, Philadelphia Inquirer – and arranged recognition by Philadelphia City Council.
Reaching Philadelphia Children with New Music Education Program
Client: The Philly POPS
Goal: Engage local families in the Philly POPS’ free virtual music education program during the early days of the COVID-19 shutdown and school closure.
Results: A dozen feature stories across television, print, and web within two weeks of the program’s launch.
Spreading the Word About Award-Winning Media Makers
Client: PhillyCAM
Goal: Generate media coverage for winners of the 2018 CAMMY Awards, which celebrate volunteer media makers who create television and radio programming.
Results: A dozen feature stories highlighting individual winners in niche and local publications throughout the Philadelphia region.
Launching a New Product
Client: The Homemade Gin Kit
Goal: Introduce a first-of-its-kind product - a kit that turns vodka into gin - to the market and generate media coverage to drive sales.
Results: Widespread coverage in 375 news outlets, including The New York Times, The TODAY Show, Esquire, CNN Money, People Magazine, and Sports Illustrated.
