Proud Partner in Public Relations
Sarah Maiellano thinks like a journalist. It’s what makes her a thorough, thoughtful, and well-connected Public Relations consultant. For the last 15 years, she’s served non-profits, cultural institutions, and businesses in a variety of roles – from communications director to PR consultant to content writer.
Today’s PR is both an art and a science. Broad Street Communications clients rave about Sarah’s sense of urgency, entrepreneurial spirit, organizational skills, and clear writing. An avid media consumer, she stays close to the ever-changing news cycle in order to keep her clients newsworthy.
Throughout her career, Sarah has generated 3,000 news stories about her clients!
Who’s Next: Communications Billy Penn, 2017
PRSA Pepperpot Award 2020
“Finding Sarah Maiellano was a major win for our coalition. Sarah showed incredible patience, thoughtfulness, creativity and professionalism while managing a large coalition of partners to effectively craft our press outreach and communications strategy. She quickly absorbed the issues and was able to help us communicate our message with the needed passion and gravity that we felt the issue warranted.”
— Nic Esposito, Director of Policy and Engagement, Circular Philadelphia
“Sarah's ability to navigate the media landscape and her proactive approach in engaging with journalists resulted in numerous interviews and features, significantly elevating the visibility of our work. The breadth and depth of coverage we achieved, thanks to her efforts, were beyond my expectations.
What sets Sarah apart is not just her profound understanding of public relations but her ability to deliver tangible results swiftly. Her dedication, strategic mindset, and exceptional talent in PR have had a direct, positive impact on the success of our exhibition.”
— Leah den Bok, Photographer, Unhoused Exhibition, Mütter Museum
Case Studies
Opening a Landmark Museum Exhibition
Client: The Mütter Museum
Goal: Generate local and national attention for the Mütter Museum’s biggest, most ambitious exhibition ever.
Results: More than 10 million media impressions through 50+ stories – including coverage in the Associated Press, Washington Post, Philadelphia Inquirer – and arranged recognition by Philadelphia City Council.
Reaching Philadelphia Children with New Music Education Program
Client: The Philly POPS
Goal: Engage local families in the Philly POPS’ free virtual music education program during the early days of the COVID-19 shutdown and school closure.
Results: A dozen feature stories across television, print, and web within two weeks of the program’s launch.
Spreading the Word About Award-Winning Media Makers
Client: PhillyCAM
Goal: Generate media coverage for winners of the 2018 CAMMY Awards, which celebrate volunteer media makers who create television and radio programming.
Results: A dozen feature stories highlighting individual winners in niche and local publications throughout the Philadelphia region.
Launching a New Product
Client: The Homemade Gin Kit
Goal: Introduce a first-of-its-kind product - a kit that turns vodka into gin - to the market and generate media coverage to drive sales.
Results: Widespread coverage in 375 news outlets, including The New York Times, The TODAY Show, Esquire, CNN Money, People Magazine, and Sports Illustrated.
